Marketing


This Ride to School Brought To You By…

Wednesday, May 4th, 2011

As cash-hungry states look for new sources of revenue, several are now allowing advertisers to put paid messages on the sides of school buses. Currently, seven states allow advertising on school buses: Arizona, Colorado, Massachusetts, New Jersey, Tennessee, Texas, and Utah.  Six others are considering the idea: Florida, Kentucky, Ohio, Oklahoma, Rhode Island, and Washington. ... [Read more]


On sale

An Identity Theft Like No Other

Wednesday, April 6th, 2011

Identity theft has become a common crime, impacting an estimated 15 million people each year.  As bad as the problem is, about a hundred years ago, an identity theft took place on a far grander scale. Everyone’s identity was stolen. Amazingly, this huge heist didn’t make headlines, and it didn’t prompt any calls for greater ... [Read more]


Man with Shopping Cart and List

Want to Teach Your Kids About Money? Embrace These Three Roles

Friday, March 18th, 2011

One of the best gifts we can give our children is to teach them how to use money wisely. In order to do that, it’s helpful to think of three specific roles we can play as parents. The Gatekeeper There are several parenting books that have helped me in my journey of being a dad, ... [Read more]


Piggy Bank

Can’t Build Savings? I Say, You Can

Wednesday, March 9th, 2011

The New York Times recently ran a series of six essays offering various explanations for the generally poor job we Americans do with savings. One blamed the disappearance of defined benefits plans, which, without any conscious effort on the part of workers, provided a steady income in retirement.  That same writer dismissed the efforts of ... [Read more]


Reshaped by the Recession

Tuesday, January 26th, 2010

The Great Recession has impacted all of us.  For some, the impact has been painful (think job losses).  But the financial downturn also seems to be fostering widespread personal changes that, if they stick, have the potential to improve our lives. U.S. News & World recently summarized some of the key recession-induced changes that researchers ... [Read more]


“Go” Toward a Better Financial Life in 2010

Wednesday, December 16th, 2009

Have you ever noticed how often personal finance advice is about what not to do? Many are the stories about our lack of savings, high debt loads, and short-term thinking. We are constantly warned that we shouldn’t spend so much, shouldn’t take on so much debt, and shouldn’t focus on today with no regard for ... [Read more]


The Heart of Simple Living

Tuesday, September 1st, 2009

“I do want to point out, friends, that time is of the essence. There is no time to waste, so don’t complicate your lives unnecessarily. Keep it simple — in marriage, grief, joy, whatever. Even in ordinary things—your daily routines of shopping, and so on. Deal as sparingly as possible with the things the world ... [Read more]


Of Calories and Cash

Monday, February 9th, 2009

There are a number of parallels between the worlds of nutrition and finance. On the negative side, people tend to describe a budget in the same terms they use to describe a diet – it’s something one goes on, as in, “Poor Brian, he’s on a budget.” However, as was pointed out in a New ... [Read more]


Never Forget Who You Are

Tuesday, November 4th, 2008

“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock. – ... [Read more]


The Incredible Shrinking Package

Monday, August 18th, 2008

Does it seem as though the packages lining grocery store aisles are getting smaller? They are. It’s a strategy some packaged goods manufacturers are using to pass along their higher costs. Instead of raising the price on a normal sized container, they are shrinking the container but charging what they used to charge for the ... [Read more]