Marketing
The Incredible Shrinking Package
Monday, August 18th, 2008
Does it seem as though the packages lining grocery store aisles are getting smaller? They are. It’s a strategy some packaged goods manufacturers are using to pass along their higher costs. Instead of raising the price on a normal sized container, they are shrinking the container but charging what they used to charge for the ... [Read more]
No Comments » The Psychology of Money
Friday, December 14th, 2007
The science of shopping is a hot topic, with a number of journals helping marketers get inside the minds (and wallets) of their customers. A recent Chicago Tribune article summarized some of the recent research. “Shopping momentum” was the topic of a recent Journal of Marketing Research article. Researchers have found that the first purchase ... [Read more]
The Best Offense is a Good Defense
Monday, September 3rd, 2007
“Stand firm then, with the belt of truth buckled around your waist.” – Ephesians 6:14a In Brave New World, Aldus Huxley’s 1932 novel that envisions the extent to which consumerism could go, people are conditioned from birth to accept predetermined roles. Using “sleep teaching,” speakers underneath babies’ pillows repeatedly broadcast quiet suggestions designed to shape ... [Read more]
